You wrote the book. Now help the right readers find it.

Promote! is a beginner-friendly advertising guide for novelists who have never run book ads—or tried them and hated the experience. The examples are tailored to fiction, while the underlying testing and budgeting principles are broadly applicable.

In plain, conversational language, you’ll learn how to:

• Make your book page do more of the selling—cover, hook, and blurb working together
• Find the right audience without overcomplicating the targeting
• Create ads that earn attention without sounding like everyone else
• Test small, learn quickly, and protect your budget
• Read your results with confidence—what matters and what doesn’t
• Know when to stop, keep going, or scale

Packed with checklists, mini experiments, and simple Stop / Keep / Scale rules, Promote! turns advertising from guesswork into a process you can understand and improve—without losing your voice or your budget.

Who is this book for?

Novelists who are new to Facebook or Amazon advertising, authors who have tried ads without understanding the results, and anyone looking for a simpler, more disciplined way to test book promotion without spending heavily upfront.

If you want a clearer, less intimidating way to start advertising your books, Promote! will help you take the first steps with a plan.